I cringe a little when somebody says that I sell Young Living Essential Oils. I don’t sell them. This isn’t a gimmick or semantics. I don’t sell oils. I don’t pass out catalogs and take orders. I don’t have oils in stock that you can buy from me. I order oils for my own personal use. I teach classes about essential oils, and if somebody is interested, I will help them sign up to purchase oils for themselves. But I don’t sell oils.
Confused? I’m sure you’re not alone. There is a lot of confusion about the differences between Network Marketing and Direct Sales companies. You read that right. They are not the same thing, despite the fact that the terms are often used interchangeably. To add to the confusion, most reputable companies belong to the Direct Selling Association.
According to Don Failla, author of The 45 Second Presentation That Will Change Your Life, Direct Sales is when you purchase the product directly from the salesperson/consultant (for example most door-to-door sales, Avon, Mary Kay, Tupperware). Network Marketing is different, because the focus is on sponsoring new people into the company and growing your organization. Distributors are product consumers, not sales people. Everybody orders their own products directly from the company. The distributor does not take orders or stock product for resale. Entrepreneur.com adds that Network Marketing is better for creating long-term residual income.
The Network Marketing model is great because everybody orders for themselves. No keeping track of who-ordered-what, dealing with procrastinators who wait until the last minute to get their order to you, collecting payments or delivering orders. There isn’t any pressure to host parties that must earn a certain amount so you can get your bonus or free items. I especially like Young Living’s structure, because one of the requirements for advancing in rank is that you have to have a certain number of legs meeting a certain dollar amount (will go into specifics some other time), so it is impossible to advance in rank unless the people you have sponsored are succeeding as well. I personally know of Young Living Distributors who are now a higher rank than the people who sponsored them, so everybody really has equal opportunity to grow their organization and earn money.
I also think the network marketing model is a good fit for Young Living, because it empowers you to be proactive as you take charge of your family’s health. Distributors have to plan and be prepared and make sure they have the oils they need on hand since they can’t count on just buying a bottle of oil from another local distributor. Not to say distributors don’t help each other out in time of need, but we don’t have stockpiles of oils on hand since that isn’t how network marketing works. Network Marketing also fits with Young Living’s vision, because they believe in adopting a total healthy lifestyle, not just buying individual bottles of oil here and there to eliminate certain symptoms. There is usually an underlying deficiency or system not functioning properly, and a lifestyle change is needed. Joining as a distributor and purchasing an Everyday Oils kit is making a commitment to your new healthy lifestyle.
I hope that helps you to understand why I don’t sell oils. If you want to not sell oils with me you can join my team by signing up here. If you are looking for more information about the sign-up process, or membership types, read my post here.
As always, leave me a comment if you have any questions!